🇺🇸 Whatnot Creator Program

Submit your TikTok or Instagram video and earn rewards if yours is selected as a standout — open to every creator. Here’s how it works:

1. Post

Select a format, follow the basics (but still be you!), and post on TikTok or Instagram.

2. Submit

Enter your video via the submission form and our team will review it.

3. Get Featured

Standout submissions may be featured in Whatnot campaigns and earn cash, shopping credit, or promotional support.

Whatnot Creator Program

Submit your TikTok or Instagram video and earn rewards if yours is selected as a standout — open to every creator. Here’s how it works:

1. Post

Select a format, follow the guidelines (but still be you!), and post on TikTok or Instagram.

2. Submit

Fill out the submission form so our team can review your video.

3. Get Rewarded

Each format has different rewards including cash and shopping credit!

What is Whatnot?

Whatnot is the live shopping app that's changing the way people buy and sell. Sellers can host live streams to reach thousands of engaged buyers and grow their business, while buyers can discover unique finds, bid in real time, and score deals across thousands of categories.

Download for iOS

Download for Android

Content Formats

Standout submissions for the following formats may be selected for rewards and features!


Shopping Hauls

Showcase your recent Whatnot purchases and tell us about your shopping experience.

Reward: $300 Whatnot shopping credit or $200 cash

Seller Spotlights

Introduce your category, your products, and why buyers love to shop with you.

Reward: $250+ in promo spend at Whatnot’s discretion

Submit Your Content

All cash payments are issued using our secure financial platform, Lumanu.

Resources

Pre-approved Sounds:

Logo and Brand Assets

Ineligible Content